Blocto’s mission is to create a ripple effect in people’s lives with the guidance, tools, and connections they need to easily navigate Web 3.0, harness its power, and start making waves.
🌊 blocto.io
The Exclusion Zone ensures the logo stands out and is easily seen by keeping it away from other visuals. This is the absolute minimum safe distance; add some space around it for clarity. You can even give it a bit more room if needed.
<aside> <img src="/icons/arrow-down-line_lightgray.svg" alt="/icons/arrow-down-line_lightgray.svg" width="40px" /> Blocto Logomark
<aside> <img src="/icons/arrow-down-line_lightgray.svg" alt="/icons/arrow-down-line_lightgray.svg" width="40px" /> Blocto Avatars
<aside> <img src="/icons/arrow-down-line_lightgray.svg" alt="/icons/arrow-down-line_lightgray.svg" width="40px" /> Vertical Lockup
<aside> <img src="/icons/arrow-down-line_lightgray.svg" alt="/icons/arrow-down-line_lightgray.svg" width="40px" /> Horizontal Lockup
<aside> <img src="/icons/arrow-down-line_lightgray.svg" alt="/icons/arrow-down-line_lightgray.svg" width="40px" /> Logo Motion
https://drive.google.com/file/d/11cQxGmI-nUUgDsCCeFNxAEJGYb5dzaLt/view?usp=drive_link
https://drive.google.com/file/d/1knbSa8dUyWuiLqIt6r_tO5rpVcpRQYgF/view?usp=drive_link
https://drive.google.com/file/d/17zovIFr52_r_RbkBQbBz4GfLvEb67sZN/view?usp=drive_link
</aside>
The Blocto brand typeface is Factor B, a functional modern geometric grotesk sans serif. It is the primary font to be used throughout the Blocto visual identity. We utilize two weights of Factor B to give us a more focused typographic usage through the Blocto identity.
More functional touch points (such as digital products) where we have less control over the typeface implementation should use the standard version of the typeface.
This font is exclusively for our Japanese branch, BloctoKK, designed specifically for Japanese-language contexts within the company.
Noto Sans JP - Download from Google Fonts
Blocto demonstrates its thematic origins through its primary brand color, Ocean Blue. This is the lead tone for the brand, helping us build brand recognition across our assets. We should always try to feature these shades of blue predominantly within layouts wherever possible.